did you know that you can browse hyundai’s line of vehicles on their web site, but apparently only if you’re cool enough?
if you go to www.hyundaiusa.com and click the icon shown with the red arrow below:
you’ll come to this page:
and this seems straight forward enough, but when you click “for me, driving is just transportation.” look what you get:
WHAT? that is horrible execution. why turn people off from one of your vehicles?
if you go back and select “i love driving.” you get this:
i can’t tell where i’m more confused…
the execution of this is downright horrible. when the purpose of your online presence, most specifically your own company web site, is supposed to give users more information on your product(s), you fail miserably when you execute like this.
