keithstoeckeler:

wonderful ad for sprint. very creative. very smart thinking. sprint has come a long way. since dan hesse has taken the reigns, some really well done commercials have come out. such as this one. i rarely like a commercial featuring the ceo or similar position, but in sprint’s case it works well. he’s down to earth. he’s not asking for a commitment, not trying to sway your thinking, just asking you to stop by a sprint store and check it out yourself — then make your own decision. he even comes off as seeming to acknowledge he’s losing market share to verizon and at&t with how he delivers sprint’s message. in a way i dig that. and his personal e-mail at the end… he’s certainly not typing out responses to those who e-mail him, they’re assuredly auto-responses, but including the e-mail in the first place is a nice touch. i don’t give a thumbs up to sprint for their phones, but i do when it comes to their ads.