keithstoeckeler:

interesting. this day was coming. once tivo and the dvr hit the market some felt the broadcast advertising market weakening. but alas there are answers for everything. i have a dvr. i often fast-forward through commercials. but i do stop. i do go back and watch. and i have been known to go back and watch a few times over. but what i like about this is turning a dvr into a computer in a sense, and the world it opens up for advertisers. what static image do we display? with what text? do we use a video? if so, how? should we offer user interactivity through customization? (enter your question here) and you can track responses by way of interactions? love it.