keithstoeckeler:

a follow-up to this post is the above video. the previous post is regarding nike’s campaign. the above video is a vitamin water commercial. i think it is an interesting concept to have advertisers do the kobe vs. lebron angle because currently both of their teams are still in the playoffs. to have advertisers add to the current crossed-fingered hope of practically every man and woman, that the lakers face the cavaliers in the nba finals and it really does become kobe vs. lebron, is quite an interesting thing. it’s almost as if orlando and denver aren’t even playing with how little media love they’re getting. they aren’t even pulling the underdog angle. carmelo anthony and dwight howard, maybe next year the advertising gods will shine on you.