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Cobra Starship’s new music video “Good Girls Go Bad” shows gambling, drinking, carousing and — here’s the unusual part — a paid reminder to practice safe sex.

The maker of Trojan condoms, Church & Dwight, slipped its brand into the video, which is set to debut today on MTV. It marks the first time Trojan, which doesn’t usually pay for product placement in movies or TV, has bought its way into a music video.

The Cobra Starship video, which also features “Gossip Girl” actress Leighton Meester, shows two young women purchasing a Trojan 2Go condom in anticipation of their night on the town.

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—	via New York Post interesting idea here. for a brand that faces strict restrictions on what they can advertise on television, i think this is a good move. (via keithstoeckeler)

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keithstoeckeler:

great activation from gold’s gym.

an idea for the airlines

keithstoeckeler:

i was flying back to minneapolis/st paul the other night and my plane didn’t take off on time. big surprise, right? we took off 30min late, only to taxi out and stop, and have the captain come on the radio and share that we had two maintenance issues and needed to go back to the gate to get attended to. we flew out an hour later than scheduled. countless people missed their connecting flights, one being the guy sitting next to me.

it got me thinking…

yes, plenty of things happen and flights are often delayed, but the ever slightest thing would make an angry customer not so angry. my idea: reward points — 50 points for every 30min the flight is delayed. yes, very few travelers have a member rewards account with an airline, so this would only help a portion of travelers, but it would increase enrollment with those travelers who haven’t already signed up — “what am i missing?”
it takes something outrageous like 80,000 points to get a $25 gift card to barnes & noble through the rewards redemption anyway, why not dish out some points for anything that doesn’t have the plane leaving on time? reward points aren’t something immediately tangible so airlines wouldn’t see an immediate hard cost, and who knows, maybe those points will never be cashed out by the consumer anyway.
when delayed flights equal travelers swearing off the given airline for good, the smallest gift would go a long way. do the airlines really have anything to lose?

keithstoeckeler:

wow, sprint isn’t backing down one bit. i love the eaten apple, that’s massive icing on the cake.

keithstoeckeler:

i think it’s a great idea, but i wonder how this was activated? street team members posting up in the highest ticketed areas and then springing into action once parking enforcement drives by? regardless, one out seven response rate is damn good.

keithstoeckeler:

great campaign for durex condoms from espiral dp (ecuador).

here’s two more:

keithstoeckeler:

i find this very funny. nice job ogilvy.

“pool boy” print ad for viagra.

keithstoeckeler:

another interesting use of twitter for marketing.

just connect using your twitter account and post the auto-generated message with the #trvsdjam hashtag and you can download the mixtape for free. it’s interesting how social networking such as twitter has become the way most people give deals and get deals. what happened to an e-mail mailing list? remember those?

keithstoeckeler:

Mr. Alan Kwon, associate art director at RTCRM in New York picked up the top honor at Cannes (Grand Coney, in the Junior Category) for his tearaway print ad for Crunch gyms.

well done. this is well deserved.

keithstoeckeler:

i’m sure you’ve seen the above work for old navy from crispin porter + bogusky entitled “supermodelquins”. but did you know that all of the supermodelquins are on twitter?

great thinking here from cp+b as they could have easily
set-up an old navy company twitter to push deals and news, but bringing all eight of the supermodelquins to twitter via their own accounts is 8x the presence for old navy.